ATICO Fakhreldin Group launched its holiday festivities, early in December 2015, with an advent calendar filled with activities at its various outlets.
The Group also launched two Wish Trees, on Friday 11th of December 2015, at the lobby of AlQasr Metropole Hotel and at Fakhr El-Din. Each tree was filled with letters written by young boys and girls from the SOS Children’s Villages all over Jordan. The letters expressed their wish lists for Christmas. Generous customers were quick to donate various amounts, in order to grant wishes and help them come true, this giving season.
The Wish Trees bought together an opportunity for ATICO Fakhreldin Group to enhance its sense of corporate social responsibility and engage the public towards a worthwhile cause. It is its strong obligation towards the community that drives it to create new and innovative ideas to support and help impoverished foundations, in order to help put a smile on young faces, especially during different holiday seasons.